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Indian Digital Media Grew 17% To $9.4BN In 2024, Overtaking TV For First Time – FICCI-EY Report


Television revenues decreased 4.5% to $7.9BN, according to FICCI-EY figures, with filmed entertainment also contracting by 5% to $2.2BN.

Revenues from India’s digital media sector surpassed television income for the first time in 2024, according to the latest FICCI-EY annual report, growing 17% to reach $9.35BN (INR802BN) and contributing 32% to the overall pie. Telugu-language Pushpa 2: The Rule was the top-grossing film of 2024 with $164M (INR14BN), followed by Kalki 2898 AD and Stree 2, made in the Telugu and Hindi languages respectively. Growth slowed from 8.3% in 2023, due to falling subscription revenues and a 9% decline in animation and VFX work outsourced to India, attributed to global factors including the Hollywood strikes.

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