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In Canada: Live Music Association Report Highlights the Country’s Declining Festival Market
The Canadian music festival market is declining, finds a new report published by the Canadian Live Music Association.
The TME announced plans for its expansion on Monday (May 5) at a private event at Live Nation’s The Lounge in Toronto featuring artists including Rush ’s Alex Lifeson, Jully Black and Lorraine Segato. It aims for a storytelling approach, highlighting the achievements that have shaped the city’s music scene, from its historical Indigenous roots to the global impact of superstars like Drake, The Weeknd and Rush. “Our mission is to build an experiential space where artifacts meet immersive experiences in tribute to the artists, communities, and cultures that make our city sing,” says Denise Donlon, a music industry and broadcast executive and member of TME’s advisory board.
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