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Imax, Toho Plot Major Japan Expansion With Six New Laser Locations
Toho Cinemas has inked a deal for six new state-of-the-art Imax cinemas with laser systems across Japan.
The expanded partnership sees Imax adding two new locations in Tokyo’s competitive theatrical market while strategically pushing into suburban areas including Utsunomiya, Nisshin, Toyama and Motosu. “We are on pace deliver more signings for Imax systems in Japan this year than ever,” Gelfond said, “and securing the further commitment of an excellent strategic partner such as Toho Cinemas underscores our strength in this vital market.” Last month’s North American rerelease of Studio Ghibli’s 1997 classic “Princess Mononoke” by Toho’s Gkids delivered the biggest domestic opening ever for a local language title in Imax, grossing $4.1 million.
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