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How TikTok’s ‘#morningshed’ went viral
Are people applying layers of products, masks and tape to their faces at bedtime following a beneficial beauty trend, or is the practice problematic?
Welcome to the tyranny of #morningshed, the viral TikTok trend in which creators apply multiple, increasingly absurd layers of skincare products, masks and accessories before bed, hoping to uncover a flawless complexion when they peel them away the following morning. I was going to liken it to Patrick Bateman’s morning routine in American Psycho, but having rewatched that scene, his gel cleanser, exfoliating scrub and face mask ritual feels decidedly lower maintenance. Photograph: The Skinny ConfidentialThere’s something pretty dystopian about the image of these young women rising mummy-like from their beds – where presumably they have to sleep on their backs to ensure their masks, straps and gadgets stay in place – to begin the laborious process of “shedding” each morning.
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