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How Streamers and Broadcasters’ Cross Carriage Deals Could Disrupt the TV Business in Europe
This summer has been rocked by successive news of "one-of-a-kind" carriage deals between major TV networks in Europe and streaming services.
Yet, these TV networks have a broad enough reach locally to be attractive partners for streamers who seek to continue to expand their subscriber base and reduce churn rate at a time of increasing audience fragmentation. This content evolution already began after streamers like Netflix and Amazon entered the advertising market, but there have been a flurry of series co-produced and co-financed between traditional TV groups and SVOD services in the last four years. Regarding the potential of such deals mushrooming across Europe, Francois Godard at Enders Analysis predicts that more will follow, especially in Germany where Prime Video already launched linear channels from broadcasters ARD and ZDF several years ago.
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