Get the latest gossip
How Morgan Wallen’s ‘I’m The Problem’ Album Became A Global Smash Hit
As Morgan Wallen's 'I'm The Problem' album sets high marks around the globe, Sticks Management's Kolby Vetter is Billboard's Executive of the Week.
The Morgan Wallen juggernaut soared even higher this week as his new album, I’m the Problem, only proved problematic for its chart competitors. Then you bring in guys like [Mercury’s] Tyler Arnold and Alex Coslov, who are responsible for building the careers of so many artists outside of the country format, and it becomes obvious why they are so successful. It was also a time for us as his team to sit there and think, “What’s possible here?” It’s really a testament to [Wallen’s manager and booking agent] Austin Neal and the strategy he has put in place from a touring perspective.
Or read this on Billboard