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How Mexican Summer Helped Jessica Pratt’s ‘Here In the Pitch’ Reach Award-Winning Status
How Mexican Summer and executive of the week Keith Abrahamsson helped Jessica Pratt win record of the year at the A2IM Libera Awards.
“We’ve got a lot on the horizon — new music from Cate Le Bon, Sessa, Connan Mockasin, L’Rain, Zsela, Iceage, Robert Lester Folsom and more,” Abrahamsson says. In presenting the record and its first single, “Life Is,” we created a suite of creative assets that supported Jessica’s vision and carefully rebooted her socials, mailing list, etc., teasing out the moment the past five years had been building to and letting JP speak directly to her fans. You started the label in 2009, a tough time economically both in general and specifically for the music business, and have kept things running through the industry’s streaming resurgence and the volume tsunami of content that has unleashed.
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