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How JioStar’s Sanjog Gupta Plans to Win India’s $130 Billion Sports Market: ‘The Journey Has to be Distinct and Unique’ (EXCLUSIVE)
JioStar Sports CEO Sanjog Gupta reveals JioStar's investment strategy and platform vision as India's sports market heads toward $130 billion by 2030.
In an interview with Variety, the executive outlined his vision for transforming JioStar into a platform that delivers what he calls “infinite, hyper-personalized journeys” – a strategy that marries sports aggregation with live cultural experiences ranging from Coldplay concerts to spiritual celebrations. “We didn’t drop the full show at one go, but actually staggered it starting [during] the IPL,” allowing the series to build an audience that would return for episodes released after the tournament concluded. Following successful spiritual celebrations for Maha Shivaratri and Rama Navami (the latter featuring Indian cinema legend Amitabh Bachchan as narrator), Gupta sees significant opportunity in India’s awakening concert economy.
Or read this on Variety