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How Indie Thinking Helped Faye Webster Create Her Own Musical Universe — And Prepare For Her Move to a Major

Faye Webster on tour, her first major-label deal with Columbia Records, Minions, Alison Krauss and more in an interview with Billboard.

She also incorporated Bob Baker Marionettes into the Ng-directed “But Not Kiss” music video; founded an annual yo-yo invitational in Berkeley, Calif.; started an active Discord server with a dedicated channel to all things Minions; and has repeatedly covered the Animal Crossing theme at her gigs. Now, as she works on her next album, Webster is taking another leap of faith: signing her first major-label deal with Columbia Records, where she’ll join a roster that includes Beyoncé, Vampire Weekend and Tyler, The Creator (whose Camp Flog Gnaw festival she performed at last year). Perhaps it’s thanks to the flexibility her time on indie labels offered, or the support system it allowed her to build — but so far, Webster has deftly navigated the music business without sacrificing her personality, her community or her privacy, and she doesn’t see that changing under Columbia.

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