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How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy
How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'
That’s the key focus of a burgeoning unit within advertising giant Havas that aims to take audience targeting to new levels by tapping into gaming communities and social networks built around fandom and esports. That event is all about the connection of brands, marketers, advertisers and — increasingly — the influencers and social media creators who can reach elusive young consumers. In a separate conversation, Shab Azma, CEO of founder of talent management firm ARC Collective, offered the perspective of creators and expert influencers who are being heavily courted for brand partnerships.
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