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How Elvira Anderfjärd and Luka Kloser Molded Addison Rae’s Debut Album Into a Breakthrough Hit: ‘It Wasn’t About Impressing Anyone’


Elvira Anderfjärd and Luka Kloser discuss working with Addison Rae on molding her debut album into a breakthrough hit.

After years of navigating the male-dominated world of pop production, there’s a pleasing poetry to Elvira Anderfjärd and Luka Kloser ‘s breakthrough being an idiosyncratic dance-pop album built on undiluted femininity and shared taste. A blend of dreamy synths, Y2K glitter, and darkly humorous lyrics, the album nods to Britney, Madonna, and Janet, while carving out a nihilistic, post-pandemic tone that is wholly Rae’s own. While the producers may not have referenced specific songs, the musical DNA was there: left-of-center pop icons like Lykke Li and Lana Del Rey, plus the maximalist synth sheen of vintage dance-pop.

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