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How Banijay Germany Is Bringing The Creator Economy Into The TV Production Fold
Banijay Germany's Marcus Wolter reveals how he is bringing the likes of Knossi and SelfieSandra together with traditional TV series.
Beat the Star, which first aired back in 2005, just delivered its biggest ever market share (23%) and drew more than 50 million in social impressions for a June episode, while The 50, another reality show for Prime Video, has been “very successful,” according to Wolter. Today, Banijay Germany’s MadeFor Film, which has been working on a Netflix reboot of local comedy hit Stromberg, was announced as a co-producer on crime series Bust Up starring Morgana O’Reilly ( The White Lotus) and Roimata Fox ( A Remarkable Place to Die) – a co-production with Lippy Pictures for Sky New Zealand and ZDF. Whatever the case, that future will be driven by the ecosystem Wolter and Banijay German have built, and by the need to continue the transformation into an entertainment producer working across TV, film, talent, the creator economy and live events.
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