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How ‘KPop Demon Hunters’ Conquered the Summer — And What’s Next for the ‘Pop Culture Phenomenon’

'Kpop Demon Hunters' is a global smash with multiple hit singles. Here's how the music came together, and what fans can expect next.

Instead of functioning as the vision of a lone creative steward a la Alan Menken or Lin-Manuel Miranda, the KPop Demon Hunters soundtrack was assembled by a sprawling team of pop and K-pop studio experts — including The Black Label’s Teddy Park, 24, IDO, Jenna Andrews and Stephen Kirk — and vocal talents behind HUNTR/X (EJAE, Audrey Nuna, REI AMI) and Saja Boys (Andrew Choi, Danny Chung, Kevin Woo, samUIL Lee and Neckwav). Following the soundtrack’s second-week streaming explosion, Republic hustled to have “Golden” impact top 40 radio stations on Tuesday (July 8), as the song “that we feel has the most mainstream pop opportunity and appeal,” says Roppo. The summer of KPop Demon Hunters is just getting started, considering the global enormity of Netflix — which has an estimated 300 million viewers — and the fact that, unlike viral synchs from Stranger Things and Wednesday in recent years, the music appears throughout a 100-minute family film instead of showing up multiple episodes into an adult-leaning series.

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