Get the latest gossip

Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study


Gen Z consumers have the biggest appetite for nostalgic content, according to a study of consumers commissioned by Vevo.

None

Get the Android app

Or read this on Variety

Read more on:

Photo of Gen Z

Gen Z

Related news:

News photo

Cannes Lions: Top Marketing and Ad Execs on Boosting Brand Voice Through Entertainment, Connecting With Gen Z and More

News photo

Miranda Hart says she hopes Gen Z realise fame is 'meaningless' after suffering relapse of chronic health condition in aftermath of filming for Celebrity Traitors

News photo

YouTuber box office boom: ‘Backrooms’ and ‘Obsession’ draw Gen Z to theaters