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Gebbia Media Acquires Big Machine Rock From HYBE America
Gebbia Media acquired Big Machine Rock from HYBE America for an undisclosed price in an effort to move into the rock space.
Big Machine Rock’s current roster includes Daughtry, Badflower, Sammy Hagar and Ryan Perdz. “Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture. In the music space, Siebert has also formed partnerships with Larry Jackson’s GAMMA and L.A. Reid LLC for the female trio SIMIEN, building on Gebbia Media’s alliance with artist and entrepreneur Akon.
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