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From Alix Earle to Remi Bader: Influencers Aren’t Relatable Anymore
Alix Earle, Charli D'Amelio and Remi Bader had relatable beginnings, but their evolution into stardom has reshaped their connection with followers
“Get ready with me for the first day of classes at U Miami,” a 21-year-old Alix Earle told her 1 million–ish followers in a 2022 TikTok — an introduction that became synonymous with the influencer’s confessional beauty-centered style that contributed to her meteoric rise to content creator fame. Elsewhere in the influencer-sphere, Charli D’Amelio — one of the OG TikTok-lebrities — could be seen in May propping up her iPhone to record a “Get ready with me to perform on Broadway” video (she’s currently in& Juliet) for her behemoth following, which totals 157 million. “I’m an open freaking book, and in these years, I’ve needed to create boundaries for myself that are healthy for me,” Bader told Us at the June launch of the latest issue of Sports Illustrated Swim.
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