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Fox Sees Earlier-Than-Expected Sell-Out for MLB All-Star Game Commercials
Fox has sold out its commercial inventory tied to the coming Major League Baseball All-Star Game
Fox expects to run close to 80 commercials across its July 15 th broadcast of the Midsummer Classic, scheduled to take place this year in Atlanta, but many ads tied to game elements that can’t be predicted, like pitcher changes or extra innings, are also spoken for, says Mark Evans, executive vice president of ad sales for Fox Sports, during a recent interview. While other TV mainstays like primetime dramas and comedies, are fighting to command Madison Avenue’s attention, top sporting events in some cases are selling faster and more furiously than expected. Viewers will see a coterie of the usual MLB advertisers, including MasterCard, but may notice heavier-than-expected showings from restaurants, retailers and pharmaceutical marketers.
Or read this on Variety