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Fox Nation, Latest Streamer to Tap Sports, Strikes Alliance With Professional Bull Riders
Fox Nation has struck an alliance with Professional Bull Riders to show Friday night matches over ten weeks
Fox Nation has in the recent past been known best for lifestyle programming for conservative set, offering everything from nature documentaries to Clint Eastwood movies. Fox Nation is a sibling of cable’s Fox News Channel, but this new pact shows the growing interest streamers of all sorts are showing in sports, one of the last programming formats that can lure a broad, live, simultaneous audience in an era when more people are gravitating to streaming their video favorites on demand, at times of their own choosing. “We’re thrilled to build on our strong partnership with Fox Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing,”: said Sean Gleason, PBR Commissioner and CEO, in a statement.
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