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For The Velvet Sundown, Kneecap and Bob Vylan, Controversy Has Been Good for Business


Kneecap, Bob Vylan and The Velvet Sundown's streams went up after they became the subject of controversy, proving notoriety can be good for business.

The surge followed a flood of online coverage at music trades, mainstream newspapers, and popular YouTube channels, all intrigued by the novelty — and the ethical implications — surrounding an artificial band that diverts attention (and royalties) from actual musicians. More media impressions followed: Kneecap split with its agent, Independent Artist Group, after Coachella, and band member Mo Charra (born Liam Óg Ó hAnnaidh) was indicted on a terrorism charge in the U.K. for allegedly displaying a Hezbollah flag at a concert in London. Kneecap’s Charra voiced support for Palestine and criticized U.K. Prime Minister Kier Starmer — with an expletive — for stating the Irish group should not be allowed to perform at the annual event in Somerset, England.

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