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FKA Twigs’ Newest Project? A Sportswear Collection With Swiss Brand On: ‘I Wanted to Create Pieces That Feel Sensual and Strong’
FKA Twigs has partnered with Swiss sportswear brand On on a collection featuring sneakers, bras and more. Shop the On x FKA Twigs collection online.
Twigs turned to her own active and multi-faceted lifestyle to help shape a lineup that’s engineered to shift with the wearer — whether they’re headed to a dance class, the recording studio or simply navigating the city. In addition to co-designing the pieces, Twigs also led creative direction for the campaign, bringing in photographer Jordan Hemingway and multimedia artist Zeel Free to craft a dreamlike world of suspended poses and cloudscapes that are a clear nod to the album art she created for her latest project “Eusexua.” The capsule also features cropped hoodies, track jackets, tights, and accessories like arm sleeves and hooded scarves — all intended for mixing and versatile layering.
Or read this on Variety
