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Film Trailer Research Reveals “Young Male Audience Turning To Softer Men, Stronger Women Characters”
Danny Dyer film 'Marching Powder' recently used the data to build their marketing campaign to include a female audience.
DiO claims their analysis tools – including facial coding, biometric and cognitive data – confound traditional assumptions about audience appetites, and reveal a surprising shift in how viewers engage emotionally with what they see on screen. Indie production studio True Brit recently used the data amassed by DiO to plan the marketing campaign around their title Marching Powder, specifically to pinpoint aspects of the film that would appeal to potential viewers outside its core 35+ male audience. Commenting on the strategy, Chris Besseling, the studio’s head of theatrical distribution, Marketing and Publicity, said: “Using the detailed analytics provided by DiO’s report, we were able to identify the specific moments, characters, lines and gags from the trailer that resonated most strongly with the two distinctly different audiences that we were targeting.
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