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European Cinema Giant Vue Launches Epic, a New Premium Large Format Experience Going Up Against Imax
European cinema giant Vue has launched Epic, a premium large format experience using Barco technology that aims to match Imax in its markets.
Vue, the largest privately owned cinema operator in Europe, is making a major push into the premium large format (PLF) space with the launch of a new experience it has branded “Epic.” “I’ve just been a little bit concerned about what has happened recently when Imax in January threatened to use a ‘nuclear option’ against exhibitors to force them to play a Netflix movie that did not respect normal theatrical release windows, particularly internationally,” he explained. In response, Imax CEO Richard Gelfond raised the prospect of a “nuclear option” to ensure the deal remained in place, which is understood to be a way of legally enforcing theaters to show “Narnia.”
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