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Esports World Cup Unveils Partnership With IMG As Gaming Championship Kicks Off In Riyadh

Esports World Cup Unveils Partnership With IMG As Gaming Championship Kicks Off Riyadh

EXCLUSIVE: The Esports World Cup Foundation is partnering with global sports marketing agency IMG for the second edition of its international championship running in the Saudi capital of Riyadh from July 7 to August 24. Hosted by UK sports presenters Hugh Woozencroft and Rachel Stringer, it will blend esports highlights, entertainment and pop culture features, behind-the-scenes access, around 60 celebrity appearances, and educational segments. Esports are a key pole of Saudi Arabia ’s 2030 vision strategy moving the country’s economy away from a reliance on oil revenue, with a recent PwC report forecasting the local gaming sector will be worth $13.3M by the end of this decade.

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