Get the latest gossip
ESPN Hopes to Hook Streamers With New Slogan: ‘Sports Forever’
ESPN has created a promo that uses the network's oldest footage as well as a 'Sports Forever' slogan to draw viewers to its new streaming outlet
The Disney-backed sports giant will, starting Thursday evening during ABC’s broadcast of the first game in the NBA Finals, give fans both a taste of its earliest days as well as a hint of what’s to come. The new service — dubbed simply ESPN, like its flagship linear network — will surface ahead of the NFL’s next play cycle, and Disney aims to convince customers to bundle it with other broadband offerings like Disney+ and Hulu. In the months leading up to launch, the company “wanted to make sure that ESPN was top of mind,” says Jo Fox, the sports outlet’s senior vice president of marketing, during an interview.
Or read this on Variety
