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Ekta Kapoor’s Balaji Telefilms Forges New Creative Partnership With Netflix
Netflix has inked a new creative partnership with Balaji Telefilms Ltd., the Indian production powerhouse helmed by Ekta Kapoor.
The company made a tremendous impact with mother-in-law, daughter-in-law soap “Kyunki Saas Bhi Kabhi Bahu Thi,” which aired 1,833 episodes between 2000-2008 on Star Plus and was one of several in the genre produced by Kapoor. Kapoor and Monika Shergill, Netflix’s VP, content, India, are the only women from the Indian television market listed in Variety500 – an index of the 500 most influential business leaders shaping the global media industry. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”
Or read this on Variety