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E-40 Drops Braggadocious New Music Video for ‘Beating They Ass’: Watch
E-40's dropped his new music video for "Beating They Ass" exclusively with Billboard.
The minimalistic, black and white visual includes a memorable cameo from Vital Versatility CEO Didier Morais and follows E-40 as he engages in a series of hyped-up activities. From experimenting with nunchucks to pimping out a Chevy Camaro with some buoyant hydraulics, the menacing vibe of the new EJ Galloway-produced track showcases E-40’s versatility despite his veteran status. The Bay Area legend most recently hopped on Cousin Fik’s single “Thangin,” and made a memorable appearance at the 2025 NBA All-Star Game alongside Saweetie, Too $hort and En Vogue.
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