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Disney and ITV Strike ‘First-of-Its-Kind’ Deal to Share Select Content Across Streaming Platforms
Disney and ITV have signed a first-of-its-kind agreement to share select content including The Bear and Love Island across Disney+ and ITVX
The move was widely seen as part of efforts by Netflix to strengthen its power over traditional broadcasters and potentially a litmus test for similar international arrangements going forward. “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the U.K.’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films,” said Joe Earley, president, direct-to-consumer, Disney Entertainment. This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings.
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