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Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a TV-industry group that has been working to verify a passel of rivals to sector mainstay Nielsen. A review by the Joint Industry Committee, or JIC, found that the three companies’ audience-tracking technologies are ready to be used as currency in trading between advertiser and media outlets. We applaud Comscore, iSpot and VideoAmp for their continued commitment to building and operationalizing currency grade solutions and equally as important for dedicating the time and resources to participating in this critical process,” the JIC said in a statement.

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