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Clothing prices rising in US as Trump tariffs kick in, H&M boss says

Daniel Ervér cites ‘fast-moving situation’ as US administration has changed rules on several occasions

Clothing prices are beginning to rise in the US as Donald Trump’s tariffs on imported goods start to have an effect, according to the boss of H&M, one of the world’s biggest fashion retailers. The group, which owns brands including Cos, & Other Stories and Arket as well as its main chain, said it was likely to have to discount more than last year around the world in the coming months, as some retailers were already having to cut prices to prompt uncertain shoppers to splash out amid global events. The group is also trying to offset rising wage costs around the world with more use of self-checkouts in stores, using smart RFID (radio frequency identification) tags inside clothes to help scan in basketloads of items in one go.

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