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CJ 4DPLEX, Cinépolis Extend Partnership For ScreenX And 4DX Premium Formats At 50 Theaters
CJ 4DPLEX, the leader of premium cinema formats, and exhibitor Cinépolis, will open or upgrade 50 theaters with to ScreenX and 4DX technology.
The company is on the move as theatergoers post-Covid have needed an extra jolt to pry them off their couches and premium tickets including Imax have commanded a disproportionate percentage of total box office on some of the biggest films. A primer: ScreenX is a multi-projection cinema technology with an immersive 270-degree panoramic viewing experience – meaning it extends select scenes onto the left and right walls of the auditorium, placing the audience at the center of the film. With SCREENX and 4DX, we are offering formats that place audiences at the center of the story, reinforcing our mission to deliver extraordinary moviegoing moments across every region we serve,” said Cinépolis CEO Miguel Mier.
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