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Channel 4 Launches Comedy YouTube Channel As Digital Boss Reveals Strategy Insight: “The Show Starts At Minus 10 Seconds”
Channel 4 has launched A Comedy Thing YouTube channel for stand-up with Vittorio Angelone, Finlay Christie, Olga Koch, Gbemi Oladipo, Micky Overman.
A Comedy Thing launches with a cast of seven up-and-coming comics who have emerged from YouTube and the UK stand-up circuit: Vittorio Angelone, Finlay Christie, Olga Koch, Gbemi Oladipo, Micky Overman, Mike Rice and Dan Tiernan. Having said this, Channel 4 did pilot a 4.0 unscripted format recently, Tapped Out Prank Stars, which featured rapper ArrDee, comedian Fatiha El-Ghorri and JLS singer Aston Merrygold. Khari’s core strategy centers on what he describes as “the show starts at minus 10 seconds.” In effect, this is a reference to Channel 4.0 videos finding ways to reach the top of audiences’ YouTube feeds by hooking them in with a clicky thumbnail.
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