Get the latest gossip
Cannes Lions: Marketing, Advertising Leaders Share Insights on Consumer Outreach and Brand Growth
Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes.
Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their successes with major campaigns, approaches to connecting with consumers and strategies for brand growth. The first day of conversations included Disney’s Rita Ferro and Catalyst Brands’ Marisa Thalberg, Autodesk’s Dara Treseder, Unilever’s Esi Eggelston Bracey, DoorDash’s Kofi Amoo-Gottfried, Hilton’s Mark Weinstein, NBCUniversal’s Karen Kovacs, Kimberly-Clark’s Patricia Corsi and Paramount’s Domenic DiMeglio. With collaborations with films like Universal Studios’ “Wicked” with a pink and green split hotel room suite and planning premium fan experiences such as BravoCon, the key is to weave in cinematic storytelling for an ever-growing social-media driven generation.
Or read this on Variety