Get the latest gossip
Cannes Lions Still Pushing the Boundaries of Marketing Creativity and Innovation After 71 Years
Cannes Lions 2025 Still Pushing the Boundaries of Marketing Creativity and Innovation After 71 Years
“We’re also bringing in a wider breadth of voices — creators from different backgrounds, cultures and mediums — to ensure the program reflects the broad spectrum of creativity in today’s world,” says Cook. This year, the spotlight will be on some of the most influential voices in the creator economy, including Kai Cenat, Colin & Samir, Grace Beverley, Amelia Dimoldenberg, Mpoomy Ledwaba, Jake Shane and many more. For 2025, Cannes Lions’ Equity, Representation and Accessibility Program (ERA) — designed to foster and encourage diverse and inclusive representation of talent within the creative industry — has allocated €2 million ($2.25 million) worth of complimentary festival passes to individuals and communities from 28 countries, notably from the Global South, giving those recipients a chance to experience the event and engage with the worldwide creative industry.
Or read this on Variety