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Can the New York Times Turn Its Writers Into Video Stars?
Wesley Morris is only the latest of the newspaper’s scribes to get put in front of a camera.
The debut episode, out now, features the culture writer Niela Orr joining him to discuss his love for the unabashedly cheesy Bruno Mars and to poke at the complexities of that affection rooted in the Filipino American pop star’s cozy relationship with Blackness. Today, The Daily tapes and releases video segments where it can, and in line with the broader industry’s swing back toward personality-driven talk shows à la Theo Von, Andrew Schulz, and the Smartless crew, the Times ’ “Opinion” section is becoming a central pillar of its podcast strategy. If ChatGPT and “Google Zero” are eroding the web’s infrastructure and redirecting audiences away from news publications by default, and if AI slop threatens to render most text-based journalism suspect, what better check is there than orienting the business around a sense of humanity … or celebrity?
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