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Brazilian Comeback: How The Cannes 2025 Country Of Honor Is Following The Success Of ‘I’m Still Here’
A Brazilian comeback: The film industry of Cannes' Country of Honor revitalized after the success of Walter Sallas' ‘I’m Still Here.’
The victory came hot on the heels of the Berlinale Grand Jury Prize win for Brazilian filmmaker and visual artist Gabriel Mascaro’s The Blue Trail, a dystopian drama about a 77-year-old retiree’s life-changing journey through the Amazon rainforest. From then until today, there have been a lot of great filmmakers, investment by the state, tax incentives, international partnerships, and people winning prizes outside of Brazil,” he says, who has half a dozen projects on the boil including Gabe Klinger’s Isabel. Commenting on the government’s film and TV drive, Globoplay Originals head of drama Alex Medeiros says it goes beyond direct subsidies, noting how a raising of the cap on state money that can be spent on an individual production had also been a game changer.
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