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Bookshop.org Offers Free Shipping as Prime Day Alternative Promo


Bookshop.org is putting a spin on Prime Day, offering free shipping to customers as an alternative to Amazon's Prime Day deals.

Launched in 2020, the platform was created as a direct response to Amazon’s domination of the book market, offering an ethical alternative that helps keep local bookshops afloat. Every purchase made on Bookshop.org directly benefits independent stores — either by allowing customers to choose a specific shop to support, or by contributing to a shared profit pool that’s distributed among participating bookstores. Its homepage is filled with thoughtful staff picks, themed lists from authors and bookstores, and links to recommendations by literary magazines and bloggers, making it feel more like browsing a cozy indie shop than scrolling through an algorithm.

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