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Blackpink Firm YG Entertainment’s Mojo Kim Talks K-Pop’s Global Strategy at Golden Melody Festival: ‘It’s About Emotional Language’
YG Entertainment's Mojo Kim offers an insider’s look at how Korean music is reengineering its A&R approach to resonate with global audiences.
With credits tied to acts like Treasure, Lee Young-ji, and (G)I-DLE, Kim offered an insider’s look at how the Korean music industry is reengineering its A&R approach to resonate with both domestic and international audiences. Kim points to NewJeans and (G)I-DLE as prime examples of artists who’ve mastered this balance – fusing Korean detail with global polish.Cross-cultural collaboration is essential, and reflected in the numbers. For Kim, the key to working with international talent lies in embracing – not fearing – difference.“Collaborating with global songwriters can sometimes involve language barriers, different workflows, and cultural misinterpretations, but it’s precisely through these moments of friction that non-formulaic, genre-bending sounds are born,” he said.
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