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Billy McFarland Is Now Trying to Unload the Fyre Fest Brand on eBay
After a deal to sell the trademark rights to Fyre Festival fell through, Billy McFarland has decided to auction off these assets on eBay.
Billy McFarland appears to have finally entered the most suitably stupid and funny endgame stage of the Fyre Festival saga, one worthy of the dilapidated tents and cheese sandwiches that launched this whole mess all those years ago. In an Instagram video yesterday (July 7), McFarland claimed that he was on the cusp of closing a “seven-figure deal for the complete Fyre brand IP package” — until it fell through. “These carve-outs are clearly defined and non-competitive with live events, merch, festivals, CPG [consumer packaged goods], or media extensions,” the eBay description states.
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