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Billboard Teams Up With Sensical to Create Music Destination for Kids & Families
Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families.
Offering a blend of curated playlists and artist-driven content, this partnership will provide a trusted space where the youngest fans can connect with the biggest pop stars in age-appropriate environments. “This initiative highlights our commitment to innovation and inclusivity, ensuring young listeners have access to content that sparks their creativity while encouraging meaningful shared experiences.” “Collaboration between Billboard and Sensical will deliver a new generation of kids with a fun, safe, and brand-friendly way to engage with music,” said Eric Berger, CEO of Cricket Media.
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