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Big Machine Label Group Launches Ascend Music With Joel Klaiman, Promises ‘Game-Changing Music’
Big Machine Label Group has launched the cross-genre label imprint Ascend Music in partnership with music industry executive Joel Klaiman.
As then-executive vp of promotion & artist development for Republic Records, Klaiman played an essential role in working with Borchetta and Big Machine on Swift’s albums Fearless, Speak Now and Red, earning global success spanning multiple musical genres. “After witnessing first-hand Scott’s entrepreneurial vision and his deep commitment to fostering an artist-first, development-driven culture, it’s a dream come true to collaborate with him and the BMLG team again,” Klaiman added. “This new venture will fuel the growth of our artists and expand Ascend Music’s global repertoire – aligned with both our companies’ shared vision and a strategy that unlocks exciting opportunities for all involved.”
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