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Apple Finally Has a Box Office Hit With ‘F1.’ What’s Next for the Studio’s Movie Strategy?
After Brad Pitt's 'F1: The Movie' scored at the box office, here are four ways that Apple's film studio strategy could evolve.
Apple seemed to be rethinking its film strategy after deciding to curtail the theatrical release of 2024’s “Wolfs,” a tepidly reviewed crime drama with Pitt and George Clooney, to avoid the stench of another cinematic stinker. Several films are either in production or development, including “Mayday,” an action adventure starring Ryan Reynolds,” and a UFO feature from “F1” director Joseph Kosinski and producer Jerry Bruckheimer. More people have been talking about “F1” than have ever discussed Netflix titles like “The Electric State,” “Red Notice” or “The Gray Man.” And if you’ve never heard of “Fountain of Youth,” a kid-friendly heist adventure led by John Krasinski and Natalie Portman which Apple dropped directly on streaming in May, you’d be forgiven.
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