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Animation Makers Urged to Embrace Social Media, Put the IP Into Audience’s Hands: ‘It’s About Being Co-Creators’
Animation Makers Urged to Embrace Social Media, Put the IP Into Audience’s Hands at Annecy's WIA Summit
Productions – behind “ASALi: Power of the Pollinators,” executive produced by Viola Davis and featuring Whoopi Goldberg — agreed that social media engagement is very “emotion-driven.” “Take ‘Solo Leveling’: someone published something online hoping it would get adapted into a webcomic and then into an anime series.” When developing “ Whispers of Taiji,” the goal was to create “something fun to engage in.” “I wanted to be uncompromising with my story and my world and my messaging, and not have to change things because of a note from an executive,” said Penn about “ASALi,” which focuses on nature and biodiversity.
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