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AMC Theatres Is Putting More Commercials Before Screenings. It Cheapens the Moviegoing Experience and Hurts the Film Business
AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.
It provides the cinema giant with much-needed revenue at a time when the exhibitor is strapped for cash and laboring under nearly $4 billion in debt, and it comes as Hollywood is still struggling to consistently produce movies that people want to see. It suggests that audiences are looking for a more premium experience when they hit up their local multiplexes, not one that mirrors an evening spent on the couch watching “Rizzoli & Isles” reruns on Pluto TV. They have looked at dynamic pricing, offered more discounts on weekdays, enhanced loyalty programs, and, after initially allowing studios to shrink the theatrical window, pressured Hollywood to extend the amount of time that movies play exclusively in cinemas.
Or read this on Variety