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AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing according to the chain.
Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. We’ve done this through more and better moviegoing enhancements like our significant expansion of PLFs, a greater selection of food and beverage offerings, and the introduction of movie-going merchandise like popcorn buckets and other collectable concession vessels. They added, “While AMC was initially reluctant to bring this to our theatres, our competitors have fully participated for more than five years without any direct impact to their attendance.
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