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Amazon 2025 Upfront: Michael B. Jordan, Arnold Schwarzenegger, Jamie Lee Curtis Light Up Stage as Streamer Makes Strong Return
Amazon made their second formal appearance at the upfronts in New York on Monday night, and they definitely pulled out all the stops once again.
Like their 2024 presentation, Amazon made a number of splashy announcements with major star power to rev up excitement in the normally sedate crowd of advertising executives at the storied Beacon Theater in Manhattan. World famous DJ Steve Aoki opened the show with over half an hour of blasting beats on behalf of Twitch, which was no doubt welcome by weary advertisers who had been making their way around the city to different network presentations since morning. Lizzo sang her hit song “About Damn Time,” with Momoa and Bautista remaining onstage afterwards to hype their upcoming action Amazon MGM Studios movie “The Wrecking Crew.”
Or read this on Variety
