Get the latest gossip

AI Star Mila Headlines Golden Melody Festival’s Virtual Idols Discussion


Industry leaders gathered at Taipei Golden Melody Festival to explore the subject of AI-generated virtual artists.

On stage, Enjoy Record Co.’s CEO Eric Chen and Inventec Corporation’s senior VP Chaucer Chiu discussed the opportunities and philosophies behind this synthetic starlet. When developing the virtual singer, the team discovered that AI-powered personality design, interactive voice functions, and tailored social media content enabled fans to engage with her around the clock, which can lead to emotional bonds. “The future of the mainstream market might involve ‘AI-assisted creation,’ ‘AI-optimized production processes,’ and even ‘AI personality artists charting,’ but the core will remain the resonance of content and value.

Get the Android app

Or read this on Variety