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After the ‘Reputation’ Rebound, Where Might the Next Taylor Swift Charts Bump Come From?

Taylor Swift's 'Reputation' rebounds to No. 5 on the Billboard 200 albums chart this week, following news of her acquiring her masters.

Combine her massive announcement with the ever-growing anticipation of Reputation ’s rerelease — and the comfort among her fan base to now resume listening to the original album — and a Billboard 200 that is relatively stagnant, and the runway was wide open for this sort of thing. Additionally, it’s not shocking that fans are still gravitating toward her more recent album releases — particularly given that her chart movement this week is largely driven by streaming activity — but I would’ve expected some of the original versions of her reacquired catalog to overtake their respective rereleases. Josh Glicksman: It’s easy to speculate that a long-anticipated, highly-speculated question from a certain NFL tight end could cause such a gain, but the more likely answer to me here is that’ll it come more naturally when she’s gearing up for another album release, be it of fully new material or one of the remaining Taylor’s Versions.

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