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After Linda Yaccarino’s Departure As X CEO, Will Elon Musk Once Again Flip Off Advertisers In Favor Of AI?
After ex-NBCUniversal exec Linda Yaccarino departed as CEO of X, speculation has grown about Elon Musk turning the platform away from ads and toward AI.
Reportedly over mounting objections from a Musk-appointed CFO, former Tubi exec Mahmoud Reza Banki, Yaccarino inked a number of splashy deals with sports leagues as well as notable talent. Advertising on X was jolted by the Musk acquisition for about 12 to 18 months in 2022 and 2023, given his firing of 80% of the company’s workforce, abandonment of content moderation in the name of “free speech” and willingness to amplify conspiracy theories and objectionable posts. “Linda’s playbook was perfect for social media in its traditional form, but even without the constant drama with Musk, it’s not clear that the strategy has a long future,” one former senior-level colleague told Deadline.
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