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Abundantia Entertainment’s Vikram Malhotra on Expanding Slate and International Growth: ‘There’s No Reason Why India Can’t Have the Next ‘Squid Game’ or ‘Parasite’ (EXCLUSIVE)


Vikram Malhotra on Abundantia's fundraising plans, Netflix partnerships, vertical content and international expansion amid industry challenges.

Speaking from the sets of his latest film “Ma Behan,” starring Madhuri Dixit and Triptii Dimri, which has been shooting through unseasonably heavy rains, Malhotra outlines an aggressive growth strategy that includes international expansion, vertical content development, and a strategic fundraising initiative to fuel the company’s three-year roadmap. Additional projects in development include untitled features from acclaimed directors Randeep Jha (“Kohrra”), Mayank Sharma (“Breathe”), Hansal Mehta(“Scam 1992”), Bhav Dhulia (“The Freelancer”), Palash Vaswani (“Gullak”), and Sandeep Modi (“The Night Manager”). Contrary to Bollywood industry doom-and-gloom narratives, Malhotra maintains an optimistic outlook on theatrical exhibition, pointing to recent successes like “Raid 2” and “Bhool Chuk Maaf” as evidence that audience appetite remains strong.

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