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ABBA’s Björn Ulvaeus Reveals He’s Writing a New Musical With AI: ‘It’s Fantastic’ and ‘Such a Great Tool’
ABBA's Björn Ulvaeus reveals at SXSW London he's using AI to write a new musical.
“Right now I’m writing a musical, assisted by AI,” Ulvaeus revealed during a talk at SXSW London on Wednesday, describing himself as “three-quarters” through the creative process. He recalls how he and ABBA bandmate Benny Andersson “always wanted the latest thing” during their songwriting partnership, from acquiring the first Mini Moog synthesizer to being among the first to use digital recording machines in their studio. The AI musical project emerges from Ulvaeus’s ongoing work with Pophouse Entertainment, the company behind ABBA Voyage where he serves as a creative force.
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